Madrid, November 6, 2025
The Spanish Association of Customer Relationship Experts (AEERC) recognized
Xtendo Global | BPO with the “CRECE 2025” Award, highlighting its
strategic expansion in Gran Canaria and its contribution to
job creation and innovation in the customer service industry.
The award ceremony took place during ExpoRC at the Buñuel Hall of
Kinépolis Ciudad de la Imagen. The President of AEERC,
José Francisco Rodríguez, emphasized the importance of recognizing companies
that strengthen the national and regional productive ecosystem:
“Xtendo is an example of innovation, sustained growth, and
social commitment. The opening of its new operations center in
Las Palmas boosts the creation of high-quality employment in an increasingly
competitive environment.”
A New Talent and BPO Services Hub in the Canary Islands
The opening of Xtendo’s Contact Center and Digital Services hub in
Las Palmas de Gran Canaria marks a milestone in the company’s
European expansion strategy.
This location enables service delivery to clients across Europe in multiple
languages — English, French, Portuguese, German, Norwegian, and Italian —
positioning the Canary Islands as a strategic hub for exporting
digital and customer experience services.
With more than 1,500 professionals across 25 countries, Xtendo reaffirms its
growth model based on diversity, international collaboration,
and the creation of high value-added jobs, promoting both
on-site and remote work models.
Expansion with Social and Economic Impact
Xtendo’s arrival in Gran Canaria strengthens the trend of
decentralizing business services toward regions with
high talent potential.
The new center operates under a model that combines
operational efficiency, sustainability, and
employment opportunities, aligned with the region’s
economic development goals and investment attraction policies
in the technology and services sector.
According to Martín Barbero, CEO & Founder of Xtendo Global | BPO:
“This recognition from AEERC represents more than a business achievement:
it is the result of a sustained commitment to people, employment,
and service quality. Growing in Europe also means creating value
in every community where we operate.”
Innovation in the Global Customer Experience
European expansion strengthens Xtendo’s ability to deliver
highly specialized, multilingual BPO services.
Its approach combines technology, artificial intelligence,
and human empathy, integrating advanced processes for
omnichannel customer service, after-sales support,
and digital content management.
This synergy drives a global customer experience that is more
personalized, efficient, and culturally adaptive.
Commitment to the Future of Work
Xtendo Global | BPO is part of a new generation of companies that promote
borderless talent and responsible remote work, expanding
professional development opportunities across the Americas and Europe.
The Las Palmas center will also serve as a hub for
training and continuous upskilling, in partnership with
universities and local employment programs.
A Story of Shared Growth
With more than two decades of experience and active projects on
three continents, Xtendo continues to consolidate its position as a
strategic partner in the evolution of the
customer experience, while contributing to
economic growth and sustainable job creation.
