{"id":8767,"date":"2026-04-29T09:52:15","date_gmt":"2026-04-29T14:52:15","guid":{"rendered":"https:\/\/xtendo.global\/en\/?post_type=podcast&#038;p=8767"},"modified":"2026-09-29T09:55:07","modified_gmt":"2026-09-29T14:55:07","slug":"18-diego-presa-from-trc-leadership-ai-and-cybersecurity-in-customer-experience-embed-video","status":"publish","type":"podcast","link":"https:\/\/xtendo.global\/en\/podcast\/18-diego-presa-from-trc-leadership-ai-and-cybersecurity-in-customer-experience-embed-video\/","title":{"rendered":"#18 \u2013 Diego Presa from TRC: Leadership, AI, and Cybersecurity in Customer Experience Embed video:"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the era of accelerated digital transformation, balancing technological innovation with data protection and the human touch is the main challenge for any organization. In episode #18 of the Voces del Cambio podcast, Diego Presa, CEO of TRC, shares a pragmatic vision on how to navigate these changes without losing direction. With more than 14 years of experience in the telecommunications sector (Vodafone) and a successful transition into consulting and cybersecurity, Diego reflects on the leadership lessons that have allowed him to manage high-performance teams and anticipate market demands. What you will discover in this episode: People-centered leadership: Why the &#8220;professional suit&#8221; should never overshadow empathy and closeness with the team. The urgency of Artificial Intelligence: Compared to the historical leap from the steam engine to electricity, AI is no longer an option for tomorrow, but a necessity for today. Cybersecurity and the &#8220;0-0&#8221; philosophy: In an environment where cyberattacks are inevitable, true success is not avoiding the match, but being prepared to get back up quickly and keep the impact at zero. Loyalty based on service: The key to reducing churn is not competing on price, but understanding the customer&#8217;s operation and being available 24\/7. If you are looking for inspiration to lead change processes, integrate disruptive tools, and strategically protect your company&#8217;s assets, this episode is a must-watch. Listen to or watch the full episode! Don&#8217;t miss any details of the conversation and download the episode to listen whenever you can. We are on \u00a0<a href=\"https:\/\/open.spotify.com\/episode\/6XUu2cHaplF006rTFhcX82?si=yzrtPz5TRVCOMTw--ein1A\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/18-diego-presa-de-trc-liderazgo-inteligencia\/id1760224225?i=1000732818346\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=PnuDAn84Afc\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n","protected":false},"template":"","class_list":["post-8767","podcast","type-podcast","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xtendo.global\/en\/wp-json\/wp\/v2\/podcast\/8767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtendo.global\/en\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/xtendo.global\/en\/wp-json\/wp\/v2\/types\/podcast"}],"wp:attachment":[{"href":"https:\/\/xtendo.global\/en\/wp-json\/wp\/v2\/media?parent=8767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}